PROSPECTS AND OPPORTUNITIES
Players to meet growing demand for healthier options
The growing consumer desire to eat a healthy diet is driving companies to update their brand portfolios to meet consumer expectations. Since 2023, retailers have been rolling out an ever-increasing range of ready meals specifically for air fryers.
Retailers are expected to invest further in ready meals category
Private label is the dominant choice when buying ready meals in Portugal, with retailers amassing over two-thirds of retail value share in 2024. In addition to being an anchor category for retailers, ready meals can boost the average customer spend and help increase the frequency of visits to stores.
Rising purchasing power to positively impact retail and foodservice channels
Foodservice is expected to have a positive impact on category sales over the forecast period. In addition to tourism, domestic consumption has also been increasing, with locals eating out more frequently.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Portugal?
- Which are the leading brands in Meals and Soups in Portugal?
- How are products distributed in Meals and Soups in Portugal?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Portugal?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Portugal - Category analysis
KEY DATA FINDINGS
New consumption occasions and portfolio diversification offers growth opportunities for brands
Soup consumption is increasing as it contributes to a healthier diet and can help shoppers economise
Retailers focus on ready meals to boost average spend and purchase frequency
Players to meet growing demand for healthier options
Retailers are expected to invest further in ready meals category
Rising purchasing power to positively impact retail and foodservice channels
Cooking Ingredients and Meals in Portugal - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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