PROSPECTS AND OPPORTUNITIES
Health and wellness to shape the future of meals and soups
As the health and wellness trend continues to evolve and exert an ever growing influence on consumer demand, manufacturers will prioritise the development of new products with a health orientated positioning. Indeed, in terms of new product development, the main driving trend will be the adoption of healthier eating habits.
Private labels to gain share
E-commerce is expected to maintain a strong growth trajectory during the forecast period, albeit from a fairly low base. The pandemic acted as a catalyst for the rapid development of online platforms, alongside greater internet penetration and improvements around delivery.
Healthy growth expected for frozen ready meals and pizza in the Saudi Arabian market
Frozen ready meals and frozen pizza are comparatively well developed in terms of product variety and distribution, and hence are best positioned to profit from the growing consumer interest in ready meals generally. Moreover, all are popular choices for iftar (the after-sunset meal) during the peak demand period of Ramadan.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Saudi Arabia?
- Which are the leading brands in Meals and Soups in Saudi Arabia?
- How are products distributed in Meals and Soups in Saudi Arabia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Saudi Arabia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Frozen pizza leads growth in the category
Private labels gaining a stronger presence
Soup continues to grow in popularity with dry varieties retaining their dominance
Health and wellness to shape the future of meals and soups
Private labels to gain share
Healthy growth expected for frozen ready meals and pizza in the Saudi Arabian market
Cooking Ingredients and Meals in Saudi Arabia - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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