COMPETITIVE LANDSCAPE
Nestlé Saudi Arabia LLC leads the category as Sunbulah gains momentum
Nestlé Saudi Arabia LLC leads the meals and soups category with Maggi commanding high levels of trust, offering a broad range of flavours, and maintaining strong year-round visibility in supermarkets and hypermarkets. Maggi offers Ramadan recipes and cooking content, whilst cross-merchandising with noodles and spices, to remain top-of-mind for quick home meals.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Saudi Arabia?
- Which are the leading brands in Meals and Soups in Saudi Arabia?
- How are products distributed in Meals and Soups in Saudi Arabia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Saudi Arabia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Young busy consumers drive growth
Affordable and convenient choices drive sales in meals and soups
Dry soups are widely consumed in Saudi Arabia
Steady growth expected as busy families seek quick meal solutions
Simple ingredient lists and higher-protein options shape choices
Smarter apps and reliable freezer space will support frozen meals and pizzas
Nestlé Saudi Arabia LLC leads the category as Sunbulah gains momentum
Supermarkets channel leads while retail e-commerce gains share from low base
Cooking Ingredients and Meals in Saudi Arabia - Industry Overview
EXECUTIVE SUMMARY
KEY DATA FINDINGS
Saudis seek reliable staple products that deliver value
Convenience is high on the agenda to support busy routines
Health agenda shapes purchasing decisions
Steady growth built on everyday habits and staple choices
Product upgrades will provide shoppers with added value
More sophisticated grocery apps will boost repeat purchases online
SAVOLA leads with strong brand portfolio
Almarai and private label benefit from offering alluring prices
Supermarkets offer reliable appeal
E-commerce gains share as trust builds
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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