COMPETITIVE LANDSCAPE
Private label continues to develop in meals and soups
Leading the main category, ready meals, as well as prepared salads, and active in soup, pizza and food kits, Delhaize 'Le Lion' is set to grow its retail value share marginally to remain the leading company in meals and soups at the end of the review period. The private label retailer offers products under the Delhaize range.
Smartmat benefits from the growth in popularity of meal kits
Smartmat, a part of Colruyt Group since 2025, focuses solely on meal kits. The company is projected to see the highest retail current value sales growth in meals and soups at the end of the review period.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Belgium?
- Which are the leading brands in Meals and Soups in Belgium?
- How are products distributed in Meals and Soups in Belgium?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Belgium?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Belgium - Category analysis
KEY DATA FINDINGS
Hectic lifestyles fuel demand for convenient options
Chilled over frozen variants for quality and health and wellness reasons
Strong investment in food kits
Convenience and innovation to boost demand
Consumers to seek better quality, natural organic ingredients in their meals and soups
Chilled pizza to push foodservice volume sales growth
Private label continues to develop in meals and soups
Smartmat benefits from the growth in popularity of meal kits
Supermarkets focus on private label
Distribution improvements and convenience underpin a strong e-commerce performance
Cooking Ingredients and Meals in Belgium - Industry Overview
Good performance as unit prices stabilise
KEY DATA FINDINGS
Convenience and indulgence trends provide key growth drivers
Health and wellness positioning gains weight
Innovation helps to raise the profile of and stimulate interest in meal kits
Easing of economic pressures to engender a push-pull effect
Consumers to show sophistication in their product choices
Sunday opening to spur purchases of premium options
Strong private label presence across cooking ingredients and meals
Lotus Bakeries creates dynamism through marketing and advertising
Supermarkets remains the key channel despite growing competition
Retail e-commerce continues to develop and grow in cooking ingredients and meals
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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