Unilever Group
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- Global Company Profile
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Unilever, the number two player in global home care, is a particularly prominent operator in emerging markets, leading in both the Asia Pacific and Latin America regions. Its main categories continue to be laundry care, dishwashing and surface care. As part of Unilever’s Growth Action Plan, the company’s home care operations are leveraging its in-house science and technology capabilities to develop innovations to help drive category growth.
Unilever, the number three player in the global beauty and personal care industry, continues to shape the future direction of the company through its Growth Action Plan 2030. This has seen the recent acquisition of the UK’s number one refillable deodorant brand (Wild), ticking the relevant boxes in terms of being a premium product able to compete in high-growth spaces, while the planned demerger of the group’s ice cream business is expected by the end of 2025.
Unilever ranks sixth in overall snacks sales globally, but is the clear leader in the ice cream category, accounting for a fifth of retail value sales worldwide. However, 2024 is expected to be the last one in which Unilever’s ice cream business was included in the group’s overall earnings figures, with a demerger of this division planned by the company by the end of the 2025 financial year.
Unilever is the number two player in global cooking ingredients and meals, mainly thanks to its leadership of the sauces, dips and condiments category, although it also has a significant presence in meals and soups. Unilever continued to close the gap on leading player Kraft Heinz in 2024, with expectations that it could even overtake it in the coming years.
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