COMPETITIVE LANDSCAPE
Podravka’s products appeal to a broad consumer base
Podravka doo maintained its clear lead of meals and soups in Bosnia and Herzegovina in 2025, with its Podravka brand the leading brand. Dry soups are a common item in many households in the country, and Podravka offers a wide variety of products.
Popularity of prepared salads drives strong growth of Investor in 2025
Investor doo, meanwhile, was the most dynamic company overall in the year, driven by the rising popularity of prepared salads. Consumers are attracted to the convenience of ready-to-eat salad mixes, which provide an easy way to incorporate healthy greens into their diet.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Bosnia and Herzegovina?
- Which are the leading brands in Meals and Soups in Bosnia and Herzegovina?
- How are products distributed in Meals and Soups in Bosnia and Herzegovina?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Bosnia and Herzegovina?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Bosnia and Herzegovina - Category analysis
KEY DATA FINDINGS
Impact of rising prices and maturity
Maturity of dry soup impacts growth
Prepared salads benefit from their healthier positioning
Rising demand for convenient meal solutions
Natural ingredients will be increasingly important
Consumer focus on essential products
Podravka’s products appeal to a broad consumer base
Popularity of prepared salads drives strong growth of Investor in 2025
Supermarkets offer a wide product range and promotions
Consumers prefer shopping in stores than online
Cooking Ingredients and Meals in Bosnia and Herzegovina - Industry Overview
Rising demand for budget options amid high inflation
KEY DATA FINDINGS
Price caps to help consumers with rising prices
Better-for-you options increasingly available
Shift to economy products and private label as prices continue to rise
Media focus on the importance of local food supply
Convenience and health trends to maintain momentum
Podravka leads with its popular brands and innovation
Investor benefits from rising demand for healthier and convenient products
Modern retailers increasingly preferred for their convenience and prices
E-commerce sees robust growth, but sales remain relatively low
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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