COMPETITIVE LANDSCAPE
Legacy brands driven by distribution reach continue to dominate
Hindustan Unilever with its Knorr brand, continued to hold the first spot within meals and soups in India. Its strength is rooted in a robust presence within meals and soups.
Players in ready meals benefit from robust distribution networks
Meanwhile, MTR Foods, Gits Food Products, and ITC have established themselves as formidable players in the ready meals segment. Their success is largely attributable to their comprehensive distribution reach, which spans modern retail outlets, quick-commerce platforms and grocery stores, as well as their focus on product quality and variety.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in India?
- Which are the leading brands in Meals and Soups in India?
- How are products distributed in Meals and Soups in India?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in India?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in India - Category analysis
KEY DATA FINDINGS
Shifting definitions of convenience reshape meals and soups
Evolving consumer preferences influence ready meals demand
Meals and soups sees growing competition from alternatives
Dry soup as key growth driver through improved benefit proposition
Ready meals set to record moderate growth amid its own set of challenges
Consumer awareness and distribution remain central to category growth
Legacy brands driven by distribution reach continue to dominate
Players in ready meals benefit from robust distribution networks
Modern retailers and quick-commerce platforms facilitate growth
Quick-commerce boosts both access and convenience in urban areas
Cooking Ingredients and Meals in India - Industry Overview
Cooking culture and price pressures underpin 2025 performance
KEY DATA FINDINGS
Cultural habits and evolving consumer preferences shape progress in 2025
Health trends impact purchasing decisions
Busy urban lifestyles push convenience demand
Improved economy and robust interest in home cooking ensure further growth for forecast period
Nutritional concerns will remain central for consumers
Labelling regulations set to sharpen focus on ingredient lists
Adani leads through popular Fortune brand
D2C and new-age brands challenge established players
Small local grocers dominate distribution landscape
Modern retail formats threaten supremacy of neighbourhood stores
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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