Nappies/diapers/pants in Slovenia in 2025 experienced muted growth in 2025, shaped primarily by affordability pressures and demographic headwinds. The total retail volume reached 56 million units, only slightly down from 2024, highlighting a relatively stable but stagnant environment. Value sales, in constant, grew modestly to EUR14.6 million, a 2% rise over the previous year, but this increase was driven mainly by cost management and a focus on value packs rather than any meaningful volume expa

In 2025, nappies/diapers/pants in Cameroon maintained robust volume growth despite mounting economic pressures, recording retail sales of 470 million units, a 5% increase from 2024. This performance is supported by the country’s large infant population, ensuring a strong demographic base for ongoing demand. However, inflation, driven by higher food prices, rising transport costs after fuel subsidy cuts, and persistent energy bills, put further strain on household budgets, prompting many parents

In 2025, nappies/diapers/pants in the Dominican Republic delivered moderate growth in retail value, reaching DOP7,841 million, up by 2% from the previous year. This growth rate is noticeably softer than the double-digit increases seen in earlier years, reflecting both a deceleration in underlying demand and a highly price-sensitive environment. Retail volumes also expanded, reaching 404 million units, which represents a 2% increase from 2024. The Dominican market’s performance is largely shaped

In 2025, nappies/diapers/pants in Egypt showed a moderate increase in retail value, rising by 5% to EGP24.9 billion in current terms. This value growth was notably slower than in the previous two years, reflecting a moderation in price increases after the extreme inflationary spikes of 2022 and 2023, when retail value surged by 32% and 39%, respectively.

Nappies/diapers/pants in Guatemala continued to show positive retail volume growth in 2025, reaching 579 million unit. Retail value, in current terms, rose 5% to GTQ618 million, outpacing the modest volume increase, as parents displayed a willingness to pay for enhanced features and premium positioning. This growth occurred against a backdrop of a declining birth rate, with the population aged 0-4 falling to 1.7 million in 2025, yet the overall demand for disposable nappies and pants remained su

Nappies/diapers/pants in 2025 was shaped by a challenging combination of economic headwinds and demographic contraction. Value sales, measured at PEN2 billion, contracted by 2%, as affordability pressures led consumers to prioritise lower-priced brands and large pack sizes, limiting price-led value growth. Volume sales fell by 1% to 1,679 million units, a modest decline that nonetheless demonstrated resilience given Peru’s declining birth rate and continued pressure on household budgets. Compare

Nappies/diapers/pants in Pakistan recorded robust growth in 2025, with retail volume reaching 319 million units and value sales of PKR19.5 billion. This represented a year-on-year volume growth of 8% and a value increase of 16%, outpacing many regional peers. The expansion was fuelled by economic pressures such as rising inflation and household costs, which made value-for-money options increasingly attractive to parents. Brands responded with economy packs, bulk bundles, and competitive pricing,

Nappies/diapers/pants in 2025 delivered strong retail volume growth of 10%, with volume sales reaching 150 million units. This performance far outpaces the broader economic context, as Qatar’s real GDP growth was 3% and inflation was subdued at 1%. Value sales for the year climbed to QAR172 million, up 3% from 2024. The market is being buoyed by sustained high household purchasing power and stable income levels, with total consumer expenditure at QAR211 billion. This robust demand environment co

Nappies/diapers/pants in Sri Lanka recorded steady performance in 2025, with retail volume reaching 95.4 million units, up 4% from the previous year, and value sales at LKR7.9 billion, reflecting a 6% increase. This growth comes in the context of a declining birth rate and a shrinking population aged 0-4. While regional peers are facing similar demographic challenges, the landscape continues to expand as working parents increasingly favour disposable solutions over traditional cloth, particularl

In 2025, nappies/diapers/pants recorded positive retail value growth in Honduras, although the pace remained moderate compared to previous years and regional performance benchmarks. Retail value sales reached HNL2.0 billion, representing a 7% increase over 2024, while retail volume rose to 197 million units, up 1% from the previous year. This growth rate is considerably slower than the post-pandemic rebound seen in parts of Latin America and reflects a market shaped by high poverty levels, prono

In 2025, the nappies/diapers/pants category in Azerbaijan achieved notable results, with retail current value sales increasing by 7% to AZN 327.7 million. This growth was largely attributed to higher prices and the continued shift towards premium products. Consumer purchasing behaviour was shaped by an ongoing sensitivity to price, as individuals aimed to reconcile quality and cost amid an inflation rate of 6%.

In 2025, nappies/diapers/pants in Lithuania continued to experience a decline in retail volume, with sales falling to 69.4 million units, representing a decrease of 5% from the previous year. This contraction reflects the impact of ongoing demographic changes, notably a sustained decline in birth rates and a shrinking consumer base. The downward trend in Lithuania mirrors broader patterns across Eastern Europe, where birth rates are low and population ageing is accelerating, in contrast to more

In 2025, nappies/diapers/pants in Hong Kong, China delivered steady value growth, contrasting with moderate volume gains. This pattern highlights the impact of premiumisation and consumers trading-up, especially in an environment where population growth remains relatively stable. Compared to wider Asia Pacific, where premiumisation is also a regional driver, Hong Kong stands out for its high concentration of premium international brands and its advanced e-commerce infrastructure, which has becom

Nappies/diapers/pants in Paraguay experienced a slight fall in retail volume in 2025, reaching 112 million units, a decline of 1% compared to the previous year. This performance sits within a broader Latin American context where overall economic growth and increased disposable income have supported consumer goods, yet the category continues to face headwinds from a declining birth rate. Sales in value terms paint a different picture, with retail value increasing by 4% to reach PYG243 billion, i

In 2025, nappies/diapers/pants in Iraq continued to expand, albeit at a moderating pace, with retail volume reaching 4,530 million units, marking growth of 3% over the previous year. This is noticeably slower than the average annual growth seen between 2020 and 2023, reflecting a gradual deceleration as demographic shifts, particularly declining birth rates tied to urbanisation and delayed marriage, begin to weigh on demand. Despite this slowdown, retail value in local currency rose to IQD1,182,

Nappies/diapers/pants in 2025 demonstrated robust performance, with retail volume reaching 137 million units, representing a 5% growth, while retail value rose to TZS105 billion, up by 9%. This growth, while slower than the high double-digit increases seen in previous years, reflects a maturing but still expanding category in a country characterised by rapid population growth and sustained economic activity. Tanzania’s population is estimated at 71 million in 2025, with 30 million aged 0-14, und

Nappies/diapers/pants in Jordan recorded a retail volume of 1080 million units in 2025, marking a slight decline of 1% after the previous year’s double-digit surge, which was driven by pantry loading and a sharp shift in purchasing behaviour. While the wider region in 2025 continued to experience supply chain instability and inflationary pressures, the Jordanian market displayed resilience by focusing on value, with local producers responding to imported raw material costs by deliberately raisin

In 2025, nappies/diapers/pants in Ghana saw a modest recovery in volume, with retail sales reaching 112 million units, representing a 4% increase after consecutive years of decline. Despite this positive turnaround in unit sales, value sales in current local currency terms fell by 3% to GHS283 million, reflecting continued price sensitivity and pressure on consumer budgets. This pattern contrasts with regional and global markets, where value growth is often buoyed by ongoing premiumisation or hi

In 2025, nappies/diapers/pants in Angola experienced notable value and volume growth, standing out in the regional context for its strong performance. Retail volume reached 462 million units, up 9% from the previous year, while retail value surged 13% to AOA87.7 billion, indicating that both increased usage and higher value product adoption contributed to expansion. This growth is especially striking against the backdrop of high inflation, which stood at 20%, and a moderate real GDP growth rate

Nappies/diapers/pants in 2025 saw robust retail value and volume growth in Ethiopia, outpacing many regional peers. Retail volume reached 1.6 billion units, marking a year-on-year increase of 8%. Retail value sales soared to ETB28.5 billion, which is a 17% rise on 2024, supported by both higher demand and a sharp increase in unit prices. This acceleration came despite Ethiopia’s inflation easing from the previous year to 13% in 2025. The rate of value growth for nappies/diapers/pants in Ethiopia

In 2025, nappies/diapers/pants in Bangladesh achieved strong retail volume growth, with sales reaching 233 million units, up 14% from the previous year. The category’s retail value, however, declined to BDT6.9 billion, falling 7% year-on-year in current terms, indicating intensified price competition and a pronounced consumer shift towards affordability. This trend was reinforced by government measures such as VAT exemption on locally produced nappies/diapers and raw material imports, supporting

Nappies/diapers/pants in 2025 experienced a decline in retail volume, with sales falling to 735 million units, marking a decrease of 1% compared to the previous year. While volume fell, value sales continued to grow due to ongoing inflation and upward price adjustments, with retail value sales reaching TND520 million in 2025, an increase of 8%. This contrasts with the broader regional context, where many Middle East and African countries are still seeing modest volume increases or stabilisation,

Nappies/diapers/pants in Ireland recorded steady value growth in 2025, reflecting a category shaped by rising demand for comfort, wellness and sustainable features. Retail sales value reached EUR105 million in 2025, up 3% from the previous year, outpacing the marginal decline in retail volume, which fell to 338 million units. This performance aligns with the broader Western European context, in which mature markets are seeing slow or negative volume growth, but maintain value expansion as parent

Nappies/diapers/pants in 2025 experienced minimal retail volume growth, with sales increasing by just 0.1% to reach 97.6 million units. This flat performance stands in stark contrast to neighbouring countries in Eastern Europe, where some experienced stronger volume recoveries post-pandemic. Price increases played a far greater role in driving value growth, with retail value sales rising 5% to BAM52.4 million, underpinned by persistent inflation and a challenging economic climate. Bosnia and Her