Competitive Landscape
Cigir Kimya and Sc Johnson Lead Polishes
The polishes category in Lebanon is relatively concentrated, with the top three companies, Cigir Kimya AS, SC Johnson & Son Inc and the Bolton Group, accounting for half of the market sales between them. In 2025, Cigir Kimya As maintained its lead with a 28% share, while SC Johnson & Son was on 15% and Bolton on 8%.
Divestment Could Reshape Competitive Dynamics
Reckitt Benckiser Group's divestment of its essential home business to Advent International could result in changes in the local polishes market. As part of this divestment, the metal polish brand Brasso was sold to Advent, which could reshape the competitive landscape by altering the dynamics in the polishes category.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Lebanon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Lebanon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Lebanon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Lebanon?
- Which are the leading brands in Polishes in Lebanon?
- How are products distributed in Polishes in Lebanon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Lebanon - Category analysis
Key Data Insights
Inflation Driving Current Value Growth in Polishes
Inflation Driving Current Value Growth in Polishes
Floor Polish the Most Dynamic Product Type
Evolving Product Formats Reshape Polish Demand
Convenience and Multifunctionality to Drive Sales of Polishes
Shoe Polish Will Remain Dominant
Innovative Product Formats and Digital Presence to Shape Future
Cigir Kimya and Sc Johnson Lead Polishes
Divestment Could Reshape Competitive Dynamics
Small Local Grocers Drive Sales with Accessible Locations
Retail E-Commerce Gains Traction Slowly with Growing Demand
Traditional Retail Formats Remain Dominant Despite E-Commerce Growth
Home Care in Lebanon - Industry Overview
Consumers Shift to Affordable Home Care Solutions
Key Data Insights
Consumers Shift to Affordable Home Care Solutions
Spinneys and Local Players Drive Private Label Growth
Evolving Product Formats Reshape Home Care Landscape
Affordable Essentials to Drive Home Care Sales in Lebanon
Laundry Care to Maintain the Largest Share Despite Economic Challenges
Wellness-Orientated Products to Gain Traction with Affordable Pricing
Top Players Maintain Their Leading Positions
Private Label and Local Brands Gain Ground
Strategic Mergers and Acquisitions Reshape Competitive Dynamics
Small Local Grocers Dominate Sales through Accessibility and Convenience
Retail E-Commerce Grows Gradually, Driven by Urban Consumers
No Emerging Retail Brands or Concepts Reported for 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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