PROSPECTS AND OPPORTUNITIES
Niche opportunities could be found in premium furniture polish but shoe polish likely to remain the key growth driver
As home décor trends evolve, there could be opportunities for brands to target Kenya’s growing middle class with high-end furniture polish products that promise long-lasting protection and easy maintenance. This is particularly true in urban centres where demand for premium home care products is rising?.
Furniture polish market continues to face pressure due to home DIY trends
Sales of furniture polish are being negatively affected by a rising DIY (Do It Yourself) trend whereby consumers are seeking alternative, homemade solutions for furniture care such as the use of olive oil and vinegar. Online platforms offer numerous DIY recipes for wood polish, which are perceived as cost-effective alternatives to store-bought furniture polish.
Growth opportunities for floor polish as consumers focus on home aesthetics
Sales of floor polish in Kenya could benefit from an increased consumer focus on home aesthetics and maintaining clean, shiny floors. With the rise of modern interior design, floor care is gaining more attention, particularly in middle and high-income households.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Kenya?
- Which are the leading brands in Polishes in Kenya?
- How are products distributed in Polishes in Kenya?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Kenya - Category analysis
KEY DATA FINDINGS
Slower growth in shoe polish accounted for by an increasing shift towards modern footwear
Chandaria Industries looking to build demand for its Velvex brand
Local shoeshine stations limit demand for shoe polish
Niche opportunities could be found in premium furniture polish but shoe polish likely to remain the key growth driver
Furniture polish market continues to face pressure due to home DIY trends
Growth opportunities for floor polish as consumers focus on home aesthetics
Home Care in Kenya - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments.
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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