PROSPECTS AND OPPORTUNITIES
Evolving work patterns to benefit shoe polish as workers return to the office
In 2024, New Zealand’s government issued an edict requiring public servants to work a minimum of three days per week in the office. This mirrored the trend in the private sector, as the country’s working habits continued to evolve in the post-pandemic period.
Housing construction growth is likely to enhance the demand for polishes
As in toilet care, the demand for polishes would benefit from an end to New Zealand’s chronic housing shortage, where supply was insufficient to meet strong demand in 2024. The easing of interest rates is expected to boost housing construction over the forecast period, alongside a number of government policy initiatives, such as fast-tracked approval for large-scale projects, aimed at growing the housing supply in the country.
Digitalisation offers retail and marketing opportunities
The ongoing development and growth of e-commerce in New Zealand’s retailing landscape is set to enhance accessibility. As online shopping becomes increasingly preferred, brand owners that invest in robust digital marketing and e-commerce strategies are likely to benefit from greater visibility and consumer reach.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in New Zealand?
- Which are the leading brands in Polishes in New Zealand?
- How are products distributed in Polishes in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in New Zealand - Category analysis
KEY DATA FINDINGS
Floor polish benefits from a stay-at-home trend while other categories see demand fall
Unit price growth slows as inflationary pressures start to ease
SC Johnson & Son dominates an otherwise fragmented competitive landscape
Evolving work patterns to benefit shoe polish as workers return to the office
Housing construction growth is likely to enhance the demand for polishes
Digitalisation offers retail and marketing opportunities
Home Care in New Zealand - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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