PROSPECTS AND OPPORTUNITIES
Sales not expected to recover with many consumers no longer seeing floor, metal and furniture polish as relevant
Sales of polishes are not expected to rebound during the forecast period albeit the rate of decline, in retail volume terms, will likely slow as the economy improves. When it comes to floor, metal and furniture polish, consumers will likely continue to lose interest in these products and will continue shifting to alternative products that offer greater convenience and more affordable prices, such as surface care, or more natural solutions.
Changing footwear fashions could drive demand for more specialised products
Shoe polish is projected to be the most dynamic category over the forecast period and the only category that is expected to deliver growth in retail volume terms. Although traditional products will not disappear, innovation will likely be crucial to maintaining growth.
Discounters could reduce their presence in polishes as sales dwindle
Modern retail channels, including discounters, are anticipated to remain the most important distribution channels for sales of polishes. Although discounters have expanded rapidly, boosting demand for private label, this does not necessarily apply to all categories.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Colombia?
- Which are the leading brands in Polishes in Colombia?
- How are products distributed in Polishes in Colombia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Colombia - Category analysis
KEY DATA FINDINGS
Shoe polish loses its shine as consumers explore alternative options
Industrias Bisonte continues to lead but sees growing competition from private label
Sales of metal, furniture, and floor polish all continue to decline in 2024
Sales not expected to recover with many consumers no longer seeing floor, metal and furniture polish as relevant
Changing footwear fashions could drive demand for more specialised products
Discounters could reduce their presence in polishes as sales dwindle
Home Care in Colombia - Industry Overview
Home care in 2024: The big picture
2024 trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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