Polishes in Sweden

April 2026
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Polishes industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Polishes industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Polishes in Sweden report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Polishes in Sweden?
  • Which are the leading brands in Polishes in Sweden?
  • How are products distributed in Polishes in Sweden?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Polishes in Sweden - Category analysis

Key Data Insights

Growth Slows Due to Purchasing Behaviour Shifts and Inflationary Pressures
Chart 1 Key Indutry Trends for Polishes
Growth Slows Due to Purchasing Behaviour Shifts and Inflationary Pressures
Chart 2 Häxan Combines E Commerce and Social Media
E-Commerce and Social Media Fuel Dtc Sales
Chart 3 Value Sales 2020-2030
Chart 4 Volume Sales 2020-2030
Chart 5 Value Sales by Category 2025
Sustainability Drives Growth through Natural Ingredients and Eco-Friendly Packaging
Prolonged Cost-Of-Living Pressures Set to Lead to Down-Trading
Competition Expected to Increase From Multifunctional Products in Surface Care and Dishwashing
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Sc Johnson Sweden Ab?And Herdins Färgverk Ab?Maintain Lead with Diverse Offerings
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Dtc Sales Drive Growth through Omnichannel Retailing
Retail E-Commerce Plays a Growing Role in Polishes Sales
Chart 10 Retail Channels 2020-2025
Chart 11 Economic Context for Polishes
Chart 12 Real Gdp Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Polishes
Chart 15 Population 2020-2030
Chart 16 Consumer Expenditure 2020-2030
Chart 17 Population by Generation 2025

Home Care in Sweden - Industry Overview

Laundry Care Drives Home Care Growth through Premiumisation

Key Data Insights

Chart 18 Key Industry Trends for Home Care
Laundry Care Drives Home Care Growth through Premiumisation
Chart 19 Softlan Supreme Freshness Elevates Premium Efficac
Sustainability Influences Product Development and Purchasing Decisions
Private Label Gains Traction as a Trusted Alternative
Chart 20 Såklart Combines Effectiveness and Sustainability
Chart 21 Value Sales 2020-2030
Chart 22 Volume Sales 2020-2030
Chart 23 Value Sales by Category 2025
Increased Demand for Wellness-Focused Products Anticipated to Drive Future Growth
Chart 24 Analyst Insight for Home Care
Laundry Care Set to Remain the Largest Category, While Dishwashing Will Remain the Best-Performing
Continued Price-Sensitivity Expected to Increase Demand for Multifunctional Products
Chart 25 Forecast Value Sales 2020-2030
Chart 26 Forecast Value Sales by Category 2025-2030
Unilever Sverige Ab Maintains Lead through Laundry Care Strength
Chart 27 Company Shares 2025
Chart 28 Brand Shares 2025
Grocery Retailers Dominate Sales through Convenience
Retail E-Commerce Gains Traction with Omnichannel Enhancements
Chart 29 Retail Channels 2020-2025
Chart 30 Economic Context for Home Care
Chart 31 Real Gdp Growth 2020-2030
Chart 32 Inflation 2020-2030
Chart 33 Consumer Context for Home Care
Chart 34 Population 2020-2030
Chart 35 Consumer Expenditure 2020-2030
Chart 36 Population by Generation 2025

Country Reports Disclaimer

The following categories and subcategories are included:

Polishes

  • Floor Polish
  • Furniture Polish
  • Metal Polish
  • Shoe Polish

Polishes

This is the aggregation of shoe, floor, furniture and metal polish.

See all of our definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Polishes research and analysis database.

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