PROSPECTS AND OPPORTUNITIES
Economic uncertainty set to further undermine demand for polishes during forecast period
The economic outlook remains weak, and ongoing uncertainty suggests that cost-of-living pressures will persist over the forecast period. As a result, household disposable income and spending power are expected to remain constrained, reinforcing a focus on affordability.
Sustainability trend will gather pace despite economic pressures and low demand
Despite the several challenges facing the category, opportunities exist for polishes - particularly in aligning more closely with the broader sustainability movement. Growing awareness of waste reduction and environmental impact is driving consumers to focus on care and upkeep, which supports demand for products that help maintain long-lasting and durable furniture, cutlery and footwear.
Limited visibility remains hurdle to growth
A significant obstacle for polishes remains the limited shelf space allocated to these products in grocery retail outlets. This reflects the broader weak demand and the perception of polishes as niche items with limited mass-market appeal.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Sweden?
- Which are the leading brands in Polishes in Sweden?
- How are products distributed in Polishes in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Sweden - Category analysis
KEY DATA FINDINGS
Price rises slow down for polishes in 2024
Substitution as a rising threat to products within polishes
Consumers increasingly question the need for polishes
Economic uncertainty set to further undermine demand for polishes during forecast period
Sustainability trend will gather pace despite economic pressures and low demand
Limited visibility remains hurdle to growth
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2024 key trends
Competitive landscape
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DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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