Competitive Landscape
Sc Johnson Sweden Ab?And Herdins Färgverk Ab?Maintain Lead with Diverse Offerings
Polishes in Sweden became increasingly fragmented in 2025, with the top two companies, SC Johnson Sweden AB and Herdins Färgverk AB, holding a combined share of 22% in 2025. SC Johnson leads with a share of 12%, while Herdins Färgverk AB holds 10%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Sweden?
- Which are the leading brands in Polishes in Sweden?
- How are products distributed in Polishes in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Sweden - Category analysis
Key Data Insights
Growth Slows Due to Purchasing Behaviour Shifts and Inflationary Pressures
Growth Slows Due to Purchasing Behaviour Shifts and Inflationary Pressures
E-Commerce and Social Media Fuel Dtc Sales
Sustainability Drives Growth through Natural Ingredients and Eco-Friendly Packaging
Prolonged Cost-Of-Living Pressures Set to Lead to Down-Trading
Competition Expected to Increase From Multifunctional Products in Surface Care and Dishwashing
Sc Johnson Sweden Ab?And Herdins Färgverk Ab?Maintain Lead with Diverse Offerings
Dtc Sales Drive Growth through Omnichannel Retailing
Retail E-Commerce Plays a Growing Role in Polishes Sales
Home Care in Sweden - Industry Overview
Laundry Care Drives Home Care Growth through Premiumisation
Key Data Insights
Laundry Care Drives Home Care Growth through Premiumisation
Sustainability Influences Product Development and Purchasing Decisions
Private Label Gains Traction as a Trusted Alternative
Increased Demand for Wellness-Focused Products Anticipated to Drive Future Growth
Laundry Care Set to Remain the Largest Category, While Dishwashing Will Remain the Best-Performing
Continued Price-Sensitivity Expected to Increase Demand for Multifunctional Products
Unilever Sverige Ab Maintains Lead through Laundry Care Strength
Grocery Retailers Dominate Sales through Convenience
Retail E-Commerce Gains Traction with Omnichannel Enhancements
Country Reports Disclaimer
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!