PROSPECTS AND OPPORTUNITIES
Consumers will seek multi-tasking polishes
Surface polishes in Croatia are embracing multi-functionality as consumers seek products that deliver diverse benefits in one application. Modern polishes now go beyond a simple shine, offering comprehensive solutions such as cleaning, refreshing surfaces, repelling dirt, and providing long-lasting protection.
Premiumisation trend to become more visible in polishes
Polishes in Croatia will see a notable shift toward premiumisation in the upcoming years, with a surge in specialty products catering to niche and luxury preferences. These offerings will include exclusive formulations like conditioners and oils for shoe soles, high-end wood polishes infused with natural ingredients, and surface treatments designed for premium materials.
Furniture polishes will be stocked in mainstream retailers
Furniture restoration products will move beyond the DIY sector and into mainstream retail outlets. Products traditionally found in specialised stores, such as wood conditioners, polishes, and repair kits, are now becoming more accessible to everyday consumers through larger retail chains.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Croatia?
- Which are the leading brands in Polishes in Croatia?
- How are products distributed in Polishes in Croatia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Croatia - Category analysis
KEY DATA FINDINGS
Surface polishes offer hygiene enhancements
Wider distribution in electronics and DIY stores
Footwear brands extend into shoe polishes
Consumers will seek multi-tasking polishes
Premiumisation trend to become more visible in polishes
Furniture polishes will be stocked in mainstream retailers
Home Care in Croatia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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