PROSPECTS AND OPPORTUNITIES
Challenging outlook for polishes
Price inflation in the latter years of the review period, combined with interest rate hikes, has lower disposable income levels and weakened consumer confidence. As these issues remain prevalent in 2025, households will stay price sensitive and are likely to reduce their spending on polishes until they are more confident about the economy.
Polishes have opportunity to align with the sustainability trend
Polishes has an opportunity to align with the broader sustainability movement that is shaping home care in Denmark. Households are keen to lower their environmental impact and are seeking alternative solutions to help achieve this.
Threat of substitution from surface care and dishwashing
Polishes face competition from advanced formulations in alternative categories, such as surface care and dishwashing, which are encroaching on the attributes of polishes with added functionality. Since households seek value-for-money in home care, these advanced formulations offer strong competition to players.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Denmark?
- Which are the leading brands in Polishes in Denmark?
- How are products distributed in Polishes in Denmark?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Denmark - Category analysis
KEY DATA FINDINGS
Brands promote versatility to broaden usage of polishes
Players focus on the core needs of convenience and efficacy
Low requirement for furniture and metal polishes
Challenging outlook for polishes
Polishes have opportunity to align with the sustainability trend
Threat of substitution from surface care and dishwashing
Home Care in Denmark - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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