PROSPECTS AND OPPORTUNITIES
Desire for gentle and chemical-free polishes set to rise
As awareness of health and safety grows, consumers are expected to demand polishes that are free from harmful chemicals. Manufacturers may respond by formulating products that are non-toxic and hypoallergenic, ensuring they are safe for both users and the environment.
Personalised products hold promise for polishes
Polishes may see a rise in customisable products in the upcoming years, allowing consumers to tailor their purchases to suit individual preferences. This could include selecting specific scents, finishes, or application methods, such as sprays, wipes, or gels, giving consumers more control over their cleaning experience.
Weaker visibility in retailers poses challenge to category development
The limited shelf space allocated to polishes in Finnish grocery retailers poses a challenge to growth in the forecast period. This reflects the weak overall demand for polishes, which are often perceived as niche products that lack broad mass-market appeal.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Finland?
- Which are the leading brands in Polishes in Finland?
- How are products distributed in Polishes in Finland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Finland - Category analysis
KEY DATA FINDINGS
Price stabilisation is evident in polishes
Sustainability is driving need for change in formulas and packaging
Brand loyalty remains strong in polishes
Desire for gentle and chemical-free polishes set to rise
Personalised products hold promise for polishes
Weaker visibility in retailers poses challenge to category development
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2024 key trends
Competitive landscape
Retailing developments
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DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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