PROSPECTS AND OPPORTUNITIES
Metal polishes will remain a niche category, but with growth potential
Polishes in the Philippines is set to maintain solid retail volume and current value growth throughout the forecast period, with increases anticipated across all categories. Metal polish will continue to occupy a niche segment within the broader polishes category in the Philippines.
Adapting to inflationary pressures by offering affordable products and bundle offers
Inflation poses a challenge for consumers in the Philippines, particularly as it leads many to deprioritise polishes, which are often considered non-essential. However, this economic condition creates an opportunity for new brands to enter the market with affordable alternatives that appeal to budget-conscious consumers.
Capitalising on social media marketing gaps
The current lack of robust social media marketing strategies within polishes presents a significant opportunity for brand growth in the forecast period. Many established brands have yet to fully leverage digital platforms to engage with younger consumers, who are increasingly influenced by social media trends.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Philippines?
- Which are the leading brands in Polishes in Philippines?
- How are products distributed in Polishes in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in the Philippines - Category analysis
KEY DATA FINDINGS
Shoe polish maintains solid growth as players adapt to consumers’ changing needs
Dominating polishes through limited competition
Rise of brands and private label via e-commerce
Metal polishes will remain a niche category, but with growth potential
Adapting to inflationary pressures by offering affordable products and bundle offers
Capitalising on social media marketing gaps
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Competitive landscape
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DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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