PROSPECTS AND OPPORTUNITIES
Healthy outlook for polishes
Retail price growth will slow down as the Serbian economy recovers over the forecast period and this should bring consumers back to polishes and drive volume sales. The development of higher quality products and those with recycled packaging and fragrances/colours are expected to stimulate sales growth.
Floor and wood polishes face competition from surface care
Floor and wood polishes are expected to face competition with surface care. The variety of products present in floor polish and furniture polish remains quite narrow, and there is only a limited range of brands available.
Limited competition in polishes
Competition in polishes is forecasted to remain quite limited. Leading brands such as Pronto (floor and wood) and Erdal (shoe polish) are expected to maintain their leading positions thanks to widespread retail distribution, wide portfolios and ongoing commitment to brand extensions.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Serbia?
- Which are the leading brands in Polishes in Serbia?
- How are products distributed in Polishes in Serbia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Serbia - Category analysis
KEY DATA FINDINGS
Mixed performance for polishes
Brands use novelties to ignite consumer interest
Shoe polishes offer neutral lines to create multi-purpose offering
Healthy outlook for polishes
Floor and wood polishes face competition from surface care
Limited competition in polishes
Home Care in Serbia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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