PROSPECTS AND OPPORTUNITIES
Shift towards convenience in floor polish
Overall polishes in Japan is expected to see only a low retail current value CAGR from 2024 to 2029. Floor polish is expected to remain the smaller category, and maintain its declining trend, as these products tend not to be used as often in younger households.
Continued premiumisation trend in shoe polish
Meanwhile, shoe polish appears to have continued growth potential in retail current value terms. Demand for high-value products is expected to continue rising, especially amongst business professionals and affluent consumers.
Columbus adapts to changing trends with innovative solutions
Shoe polish has been influenced by the recent trend towards casual fashion, and the continuation of remote working for many, which have increased the popularity of sneakers and casual footwear. In response to this trend, Columbus has successfully launched a wipe-type cleaner specifically designed for sneakers, catering to this emerging consumer need.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Japan?
- Which are the leading brands in Polishes in Japan?
- How are products distributed in Polishes in Japan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Japan - Category analysis
KEY DATA FINDINGS
Rinrei’s new product developments aim to meet the consumer demand for efficiency
Rinrei tries to extend seasonal cleaning to improve brand engagement
Columbus targets professionals with fast-drying premium shoe polish
Shift towards convenience in floor polish
Continued premiumisation trend in shoe polish
Columbus adapts to changing trends with innovative solutions
Home Care in Japan - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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