PROSPECTS AND OPPORTUNITIES
Recent lifestyle changes are unlikely to be reversed
Retail constant value sales of polishes will continue to fall throughout the forecast period, but the rate of decline will be much slower than in the review period, with floor polish the worst performer, as the lifestyle changes seen in the review period are set to continue. Metal polish, the smallest category, will continue to be challenged by changing trends in the home and its niche positioning, as it tends to be used for polishing collectible spoons or silver trays.
Growing popularity of wood-like melamine furniture a modest growth opportunity for furniture polish
Only furniture polish will see an increase in retail constant value sales, and that will be marginal, as most younger consumers will continue to favour relatively cheap furniture that can simply be wiped down with surface care or even a damp cloth. Melamine furniture, which is rising in popularity due in part to its resemblance to real wood furniture, provides a modest growth opportunity for furniture policy.
Floor polish will be increasingly cannibalised by multi-purpose cleaners and wash & wax floor cleaners
During the forecast period as a whole, floor polish will be the worst performer in polishes in terms of its rate of decline in retail constant sales. Indeed, by the end of the forecast period, retail constant value sales will be little more than half of their level at the beginning of the review period.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Uruguay?
- Which are the leading brands in Polishes in Uruguay?
- How are products distributed in Polishes in Uruguay?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Uruguay - Category analysis
KEY DATA FINDINGS
Lifestyle changes continue to undermine demand for polishes
Casual footwear on the rise
SC Johnson & Son de Uruguay dominates
Recent lifestyle changes are unlikely to be reversed
Growing popularity of wood-like melamine furniture a modest growth opportunity for furniture polish
Floor polish will be increasingly cannibalised by multi-purpose cleaners and wash & wax floor cleaners
Home Care in Uruguay - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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