PROSPECTS AND OPPORTUNITIES
Limited growth prospects for polishes in Bulgaria amid competition from versatile cleaning solutions
The market for polishes in Bulgaria is anticipated to exhibit limited growth potential in the coming years, primarily due to a sustained decline in demand for metal and floor polishes. These subcategories face intense competition from a range of more versatile cleaning products, such as universal surface cleaners, specialised bathroom and kitchen cleaners, and descalers.
Shoe polishes will maintain growth, despite changing footwear trends
Shoe polishes are projected to experience modest growth, driven by the category’s unique positioning and the widespread availability of convenient formats, such as sponge applicators that simplify the polishing process. Leading brands like Casablanca, Silver, and Erdal are expected to maintain their dominance in the market, supported by their strong presence across all major distribution channels.
Pronto will continue to lead while Medix is expected to gain ground
Johnson Wax Group TP’s Pronto is set to maintain its leadership in the polishes market, holding the top position in the largest subcategories—floor and furniture polishes. Meanwhile, Mexon OOD, with its Medix brand, is expected to capture a growing share in both floor and furniture polishes, leveraging its affordability and local appeal.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Bulgaria?
- Which are the leading brands in Polishes in Bulgaria?
- How are products distributed in Polishes in Bulgaria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Bulgaria - Category analysis
KEY DATA FINDINGS
Polishes registers decline in value sales, driven by changing consumer priorities and rise of budget-friendly alternatives
Metal polish sees competition from versatile alternatives
Modest recovery of shoe polish is driven by return to office life
Limited growth prospects for polishes in Bulgaria amid competition from versatile cleaning solutions
Shoe polishes will maintain growth, despite changing footwear trends
Pronto will continue to lead while Medix is expected to gain ground
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Competitive landscape
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DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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