PROSPECTS AND OPPORTUNITIES
Continued decline in demand expected for furniture polish and shoe polish
During the forecast period 2024-2029, retail volume and value sales of both furniture polish and shoe polish are expected to continue their downward trend. This will primarily be driven by shifts in consumers’ lifestyles.
Demand for floor polish set to remain flat in the forecast period
Meanwhile, following two years of declining retail volume and current value sales, floor polish is expected to see a slight rebound during the forecast period. Traditional wooden flooring is still favoured in some Chinese households, which will require regular shining, care, and maintenance.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in China?
- Which are the leading brands in Polishes in China?
- How are products distributed in Polishes in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in China - Category analysis
KEY DATA FINDINGS
Continued decline in demand for polishes in 2024
Competitive landscape remains stable in polishes, with online brands leveraging interest-based e-commerce for further growth
A further share increase for retail e-commerce in polishes
Continued decline in demand expected for furniture polish and shoe polish
Demand for floor polish set to remain flat in the forecast period
Home Care in China - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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