PROSPECTS AND OPPORTUNITIES
Polishes faces headwinds from multi-purpose cleaners
Polishes is expected to see a continued decline in value and volume over the forecast period as these products, including shoe, furniture, metal, and floor polish, increasingly become viewed as specialist items with specific usage occasions by more consumers. Consumers are turning to multi-purpose cleaners, which offer convenience and save time in cleaning chores, as well as offering value for money.
Shoe polish set to see further decline as casualisation trend continues
Shoe polish is projected to see declines in both value and volume sales over the forecast period as consumers are expected to continue to gravitate towards athleisure and related styles of footwear, which require significantly less maintenance than formal shoes. The cultural shift towards more casual workwear and personal clothing, which accelerated during the COVID-19 crisis, has continued in the post-pandemic era, resulting in a relaxation of workplace dress codes including wearing less formal footwear that reduces the need for shoe polish.
E-commerce supports polishes by making products easier to find and buy
The growing popularity of e-commerce amongst Canadian consumers and retailers’ continued investment in their online operations and brands are expected to provide a level of support for polishes by making these products easier to find and buy. The polishes category is largely comprised of specialist products, so e-commerce saves consumers time as they can quickly search for, compare and buy the exact product to meet their needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Canada?
- Which are the leading brands in Polishes in Canada?
- How are products distributed in Polishes in Canada?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Canada - Category analysis
KEY DATA FINDINGS
Polishes sees decline as consumers focus on essential home care products
Shoe polish under pressure from casualisation trend and relaxation of workplace dress codes
Metal polishes declines, but finds support from popularity of stainless steel appliances
Polishes faces headwinds from multi-purpose cleaners
Shoe polish set to see further decline as casualisation trend continues
E-commerce supports polishes by making products easier to find and buy
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DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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