PROSPECTS AND OPPORTUNITIES
Prices in polishes will keep on rising during early forecast period, with further declines for volume sales
Looking ahead, the polishes category is expected to face further price increases due to planned fiscal adjustments. The government has announced its intention to raise taxes in 2025, including an increase in VAT from 17% to 18% effective from 1 January 2025.
White shoes trend represents threat to growth for shoe polishes
Fashion trends will continue to play a critical role in shaping polishes product demand, with white shoes remaining highly popular. This trend - which has been prominent for several years - is expected to persist during the early forecast period.
Danshar likely to retain dominance of polishes
Danshar is likely to maintain its dominance of polishes over the forecast period. Its leading position is due to its shoe polish brand, Kiwi, which dominates the segment and continued to gain share at the end of the review period to the detriment of smaller competing brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Israel?
- Which are the leading brands in Polishes in Israel?
- How are products distributed in Polishes in Israel?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Israel - Category analysis
KEY DATA FINDINGS
Polishes impacted by price hikes in 2024
Busy lifestyles limit growth of polishes
Mellerud extends its offering
Prices in polishes will keep on rising during early forecast period, with further declines for volume sales
White shoes trend represents threat to growth for shoe polishes
Danshar likely to retain dominance of polishes
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DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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