Competitive Landscape
Danshar and Sano Maintain Their Dominance, Increasingly Targeting Multifunctionality
The polishes market in Israel is highly concentrated, with Danshar Ltd holding a 61% retail value share and Sano Bruno's Enterprises Ltd accounting for 17% of sales in 2025. These two players maintained their leading positions due to their strong distribution networks and product portfolios that align with consumer preferences for multifunctional products.
No Significant Mergers or Innovative Launches Expected
There were no significant mergers or acquisitions in 2025, and none are anticipated in 2026. This stability in the competitive landscape suggests that companies are focusing on product innovation and distribution strategies rather than consolidation.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Israel?
- Which are the leading brands in Polishes in Israel?
- How are products distributed in Polishes in Israel?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Israel - Category analysis
Key Data Insights
Polishes Continues to Struggle in Volume Terms
Polishes Continues to Struggle in Volume Terms
Shifts in Consumer Preferences Impact Polish Category Performances
Multifunctionality Reshapes Product Portfolios and Distribution
Growth Expected for Polishes in the Coming Years
Multifunctionality Drives Product Innovation and Sales
Business Impact of Multifunctionality and E-Commerce Growth
Danshar and Sano Maintain Their Dominance, Increasingly Targeting Multifunctionality
No Significant Mergers or Innovative Launches Expected
Discounters Lead Sales through Value-Driven Strategies
Retail E-Commerce Gains Traction for Niche Polishes
No New Retail Concepts or Collaborations Emerge
Home Care in Israel - Industry Overview
Modest Growth Driven by Price Increases and Premiumisation
Key Data Insights
Modest Growth Driven by Price Increases and Premiumisation
Sano Drives Premiumisation with Innovative Product Formats
Rami Levy Expands Private Label Portfolio to Capture Value-Driven Demand
Discounters and Private Label Products Drive Market Growth
Laundry Care Will Maintain the Largest Share, Boosted by Premium Offerings
Sustainability and Premiumisation to Shape Future Trends
Innovation Helps Leaders Sano and Reckitt Benckiser Maintain Their Positions
Sano Drives Premiumisation with Innovative Product Formats and Fragrances
Opportunities Arise From Sustainability and Premiumisation Trends
Discounters Lead Home Care Sales with Their Strong Value Proposition
Retail E-Commerce Offers Convenience and Variety
No New Retail Brands or Concepts Emerge in 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!