Competitive Landscape
Erdal Gmbh and Henkel Central & Eastern Europe Lead Landscape
The polishes landscape in Austria in 2025 was concentrated, with the top two companies, Erdal GmbH and Henkel Central & Eastern Europe GmbH, holding respective value shares of 37% and 17%. The market experienced minimal shifts in concentration over the period from 2020 to 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Austria?
- Which are the leading brands in Polishes in Austria?
- How are products distributed in Polishes in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Austria - Category analysis
Key Data Insights
Decline in Polish Sales Driven by Changing Consumer Habits
Decline in Polish Sales Driven by Changing Consumer Habits
Convenience Drives Innovation in Evolving Product Formats
Consumers to Prioritise Sustainability in Cleaning
Innovation to Be Driven by Convenient Formats
Erdal Gmbh and Henkel Central & Eastern Europe Lead Landscape
Supermarkets Leads Polish Sales with Convenience
Retail E-Commerce Gains Traction Slowly
Home Care in Austria - Industry Overview
Innovative Product Formats Help Drive Growth in Saturated Market
Key Data Insights
Innovative Product Formats Help Drive Growth in Saturated Market
Sustainability and Eco-Innovation Define Product Development
Health and Wellness Trends Reshape Austrian Home Care
Sustained Value Growth for Home Care in Austria
Strategic Innovation and Green Product Development
Health, Wellbeing and Product Safety to Shape Future
Leading Companies Maintain Grip through Innovation and Sustainability
Supermarkets Is Leading Channel for Home Care Sales
Retail E-Commerce Emerges as Fastest-Growing Channel
Country Reports Disclaimer
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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