PROSPECTS AND OPPORTUNITIES
Volume decline predicted across the forecast period as consumer preferences evolve
Polishes is expected to continue experiencing a steady decline in volume sales over the forecast period due to factors such as reduced usage, lower maintenance requirements for modern furniture and footwear, preference for athletic over traditional shoes, and a shift towards convenience materials that require minimal care.
Little change expected in terms of key players and distribution
Limited developments in terms of innovation, new product development, and availability will likely result in continued low levels of retailer and consumer focus and awareness of polishes in the coming years. This situation will further restrict growth potential.
Multi-functional cleaners will reduce the need for separate polish products
Across the forecast period, an increasing selection of multi-functional and premium surface cleaners will include polishing or sealing effects, further dampening demand. However, metal polish may benefit from the popularity of modern kitchen appliances.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Austria?
- Which are the leading brands in Polishes in Austria?
- How are products distributed in Polishes in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Austria - Category analysis
KEY DATA FINDINGS
Minimal current value growth for polishes, thanks only to average unit price increases
Supermarkets remains the leading distribution channel in 2024
Competitive landscape remains unchanged, with Erdal retaining a strong lead
Volume decline predicted across the forecast period as consumer preferences evolve
Little change expected in terms of key players and distribution
Multi-functional cleaners will reduce the need for separate polish products
Home Care in Austria - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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