PROSPECTS AND OPPORTUNITIES
Eco-friendly trend set to accelerate
The eco-friendly trend is expected to shape the future of the polishes category as it gathers pace during the forecast period. Local consumers are increasingly inclined towards products made with natural ingredients and minimal chemical additives - particularly those that are gentle on both shoe leather and the environment.
Polishes with water-repellent properties in demand, and furniture fashion dictates demand
There is also growing demand for polishes with water-repellent properties. Products that not only enhance the appearance of shoes but also provide protection and care for materials are becoming more popular.
E-commerce expansion and innovative solutions for sports shoes offer growth potential
The expansion of the e-commerce channel presents significant growth opportunities for the polishes category. E-commerce platforms for home care products, including polishes, are developing rapidly in Kazakhstan.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Kazakhstan?
- Which are the leading brands in Polishes in Kazakhstan?
- How are products distributed in Polishes in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Kazakhstan - Category analysis
KEY DATA FINDINGS
Polishes continues to fall in 2024
Rising demand for private label products, though international players continue to rule
Multifunctionality and ease of use prove key concerns for local consumers
Eco-friendly trend set to accelerate
Polishes with water-repellent properties in demand, and furniture fashion dictates demand
E-commerce expansion and innovative solutions for sports shoes offer growth potential
Home Care in Kazakhstan - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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