PROSPECTS AND OPPORTUNITIES
Weak economic outlook to drive price sensitivity
The economic outlook is weak at the start of the forecast period, with cost-of-living pressures to remain an issue. Households will prioritise cost savings and actively seek the best value for money option when looking for polishes.
Sustainability issues provide an opportunity for polishes
Heightened awareness regarding sustainability represents a longer-term opportunity for polishes. Norwegians are conscious of the need to manage resources and minimise waste from an ethical/ environmental standpoint.
Substitution is likely to continue from surface care products
The weak economic outlook will put continued emphasis on price, but there will also be an openness to alternative home care products offering cost savings. Competition from other home care is likely to occur as households reject higher-priced task specific polishes in favour of multi-functional alternatives that can offer similar or satisfactory end results.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Norway?
- Which are the leading brands in Polishes in Norway?
- How are products distributed in Polishes in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Norway - Category analysis
KEY DATA FINDINGS
Price sensitivity remains high in 2024
Competition from advanced formulations in other categories
Lower demand for metal and furniture polishes
Weak economic outlook to drive price sensitivity
Sustainability issues provide an opportunity for polishes
Substitution is likely to continue from surface care products
Home Care in Norway - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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