PROSPECTS AND OPPORTUNITIES
A flat performance expected for shoe polish over the forecast period
Shoe polish is set to see a flat/slightly negative performance over the forecast period, due to a combination of demographic, cultural, and lifestyle factors.
Limited demand for furniture polish will continue to create challenges
Limited demand for furniture polish will continue to create challenges over the forecast period. This diminishing trend reflects a shift in consumer preferences and priorities, where traditional furniture polishing practices are giving way to alternative cleaning and maintenance solutions.
Emerging competition from smaller brands expected
Emerging competition from smaller brands is expected over the forecast period and may stimulate activity in the category. For example, Kiwi Shoe Polish faces competition from a brand named Starwax, which is strategically gaining visibility in Singapore.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Singapore?
- Which are the leading brands in Polishes in Singapore?
- How are products distributed in Polishes in Singapore?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Singapore - Category analysis
KEY DATA FINDINGS
Shoe polish sales largely supported by military demand
Furniture polish faces challenges due to modern household styles
SC Johnson maintains its overall monopoly in the consolidated category of polishes
A flat performance expected for shoe polish over the forecast period
Limited demand for furniture polish will continue to create challenges
Emerging competition from smaller brands expected
Home Care in Singapore - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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