Competitive Landscape
Sc Johnson & Son Dominates Polishes with Strong Brand Portfolio
The polishes industry in Singapore is highly concentrated, with SC Johnson & Son holding a dominant share of 88%, supported by its flagship brands Pledge and Kiwi, brand heritage, wide distribution and continuous innovation in convenience-focused formats. Pledge leads furniture polish by leveraging consumer trust and repositioning as a surface-safe, multi-purpose cleaner aligned with evolving home aesthetics and sustainability concerns.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Singapore?
- Which are the leading brands in Polishes in Singapore?
- How are products distributed in Polishes in Singapore?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Singapore - Category analysis
Key Data Insights
Competition From Multi-Surface Cleaners Drives Deep Decline in Polishes
Competition From Multi-Surface Cleaners Drives Deep Decline in Polishes
Evolving Product Formats Support Sales through Convenience and Efficiency
Office Return to Support Shoe Polish Recovery as Furniture Polish Declines
Sustainability Shapes Low-Chemical Product Development
E-Commerce and Dtc Strategies Reposition the Category as Premium
Sc Johnson & Son Dominates Polishes with Strong Brand Portfolio
Supermarkets Leads While E-Commerce Continues to Gain Traction
Home Care in Singapore - Industry Overview
Evolving Product Formats Support Value Growth through Convenience
Key Data Insights
Evolving Product Formats Support Value Growth through Convenience
Sustainability Shapes Eco-Friendly Innovation
Multifunctionality Emerges as Time-Saving Value Driver
Sustainability to Drive Eco-Friendly Production and Packaging
Digitalisation and E-Commerce Projected to Transform Shopping Behaviour
Premiumisation Set to Gain Momentum through Multifunctional Innovation
Leading Players Benefit From Innovation and Sustainability
New Launches and Emerging Trends Shape Competition
Supermarkets and E-Commerce Drive Home Care Sales
Country Reports Disclaimer
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!