PROSPECTS AND OPPORTUNITIES
Demand for polishes set to continue to fall as local consumers avoid polishing
Demand for polishes in Hong Kong is expected to continue falling over the forecast period, although the rate of decline is set to gradually slow, likely due to rising parallel trade between the border checkpoints of Hong Kong and mainland China. Overall, consumers in Hong Kong are not particularly enthusiastic about polishing, and due to the declining sales trend, manufacturers are discouraged from entering the category or making greater investments, while retailers allocate very little shelf space to these home care products.
Shoe polish will remain the largest value category
Shoe polish is expected to remain the largest value category within polishes over the forecast period, and is also set to record the fastest value growth (at constant 2024 prices). Expatriates or those visiting Hong Kong for business purposes will continue to seek shoe-shining services, or purchase shoe polish themselves from speciality stores.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Hong Kong, China?
- Which are the leading brands in Polishes in Hong Kong, China?
- How are products distributed in Polishes in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Despite further decline for shoe polish, demand from certain consumers remains relevant
Demand for furniture polish and floor polish continues to fall
International player SC Johnson retains dominance of polishes
Demand for polishes set to continue to fall as local consumers avoid polishing
Shoe polish will remain the largest value category
Home Care in Hong Kong, China - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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