PROSPECTS AND OPPORTUNITIES
Lack of innovation and changing lifestyles will impact sales
Overall demand for polishes in Hungary is projected to decline over the forecast period. A lack of innovation, combined with low product availability and limited visibility in store-based retailers, will dampen growth prospects.
Anticipated decline in demand for metal polish
Metal polish is expected to experience a significant decline in volume sales over the forecast period, with demand reaching niche levels. Consumer awareness of these products is likely to remain low, primarily due to limited availability in stores, a restricted product portfolio and a lack of promotional efforts by manufacturers.
Health and beauty specialists and e-commerce will continue to expand
Health and beauty specialists are expected to continue gaining market share over the forecast period. These stores often offer a broad selection of products and personalised service, making them increasingly popular with consumers seeking a more tailored shopping experience.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Hungary?
- Which are the leading brands in Polishes in Hungary?
- How are products distributed in Polishes in Hungary?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Hungary - Category analysis
KEY DATA FINDINGS
Popularity of polishes continues to wane
Shoe polish leads in terms of volume growth
Lack of innovation and changing lifestyles will impact sales
Anticipated decline in demand for metal polish
Health and beauty specialists and e-commerce will continue to expand
Home Care in Hungary - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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