PROSPECTS AND OPPORTUNITIES
Decline set to continue
Sales of polishes in Estonia are expected to continue their downward trajectory over the forecast period. Once price inflation stabilises, even value growth rates are set to be negative.
Furniture and metal polishes increasingly scarce
Furniture and metal polishes are becoming increasingly hard to find in brick-and-mortar stores. Sales of these niche products are shifting to online retailers, including smaller, specialised ones.
Shoe polish may become more premium
Despite its declining presence in grocery stores as more and more Estonians wear casual footwear, the shoe polish market may become more premium over the coming years. Footwear specialists are increasingly offering high-end shoe care brands, including Salamander and even more expensive niche brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Estonia?
- Which are the leading brands in Polishes in Estonia?
- How are products distributed in Polishes in Estonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Estonia - Category analysis
KEY DATA FINDINGS
Decline driven by lifestyle and fashion changes
Kiwi withdrawal due to declining sales
Ritico continues to lead in 2024
Decline set to continue
Furniture and metal polishes increasingly scarce
Shoe polish may become more premium
Home Care in Estonia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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