PROSPECTS AND OPPORTUNITIES
Urbanization and growing middle class will support robust demand growth
With inflation set to remain relatively low, the rate of growth in retail constant value sales of polishes will accelerate sharply during the forecast period, supported by an expanding population, urbanisation and a broader middle class. Leather shoes are a cultural staple, particularly for professionals and students and for formal occasions.
Competition between local and global brands to intensify
Competition between international brands like Kiwi and local players is expected to intensify over the forecast period, with each focusing on distinct market segments. International brands will likely maintain their dominance in urban areas, leveraging their established reputation for quality and premium offerings.
Most local consumers will remain very price sensitive
Over the forecast period, polishes in Pakistan is expected to witness a continuation of the value for money trend among consumers, with affordability playing a pivotal role in their purchasing decisions. The preference for budget-friendly brands and a focus on smaller pack sizes is anticipated to persist, reflecting an enduring high level of price sensitivity among local consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Pakistan?
- Which are the leading brands in Polishes in Pakistan?
- How are products distributed in Polishes in Pakistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Pakistan - Category analysis
KEY DATA FINDINGS
Demand for shoe polish remains robust amid rising footwear sales
Price-sensitive consumers favour local brands
E-commerce has emerged as a significant distribution channel
Urbanization and growing middle class will support robust demand growth
Competition between local and global brands to intensify
Most local consumers will remain very price sensitive
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DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Polishes research and analysis database.
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