PROSPECTS AND OPPORTUNITIES
Polishes threatened by surface care options
Over the forecast period, polishes is expected to see only modest growth in terms of retail volume sales. This subdued performance can be attributed in part to strong competition from surface care products, which many consumers perceive as more versatile and effective than traditional polishes.
Retailers are not interested in developing private label options
The presence of private label products within the polishes category remains minimal - a trend that is not expected to change significantly in the near future. Compared to other home care categories, polishes exhibits a low level of development, which, combined with high unit prices and intense competition from more affordable surface care alternatives, has deterred retailers from investing in private label offerings.
Lack of innovation limits expansion
The limited interest in polishes among both consumers and companies has resulted in a noticeable lack of innovation within the category. The modest performance of polishes, coupled with the absence of strong consumer demand, discourages companies from investing in new product development.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Guatemala?
- Which are the leading brands in Polishes in Guatemala?
- How are products distributed in Polishes in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Guatemala - Category analysis
KEY DATA FINDINGS
Modest growth driven by consumers with high purchasing power
Local brands lead sales with solid position in shoe polish
Low penetration in small local grocers
Polishes threatened by surface care options
Retailers are not interested in developing private label options
Lack of innovation limits expansion
Home Care in Guatemala - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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