PROSPECTS AND OPPORTUNITIES
Declining demand for polishes
Minimalism and functionality will be two key trends influencing the tastes and behaviours of Romanian consumers when it comes to their homes in the forecast period. Living ever busier lifestyles, consumers will prefer to have surfaces that are easy to maintain in their homes and, therefore, they will be less likely to require polishes to maintain a clean and appealing domestic environment.
Surface care will remain the main competition for polishes
Polishes will continue to suffer from the strong competition presented by surface care. The rapid diversification of these competitors, in terms of brands, targeted surfaces and prices, will serve to make polishes obsolete in the eyes of many consumers.
Eco-friendlier polishes expected to become more widely available
Consumers are set to become increasingly focused on the amount of time spent on the cleaning process and to favour highly effective products that minimise the amount of time and effort spent on cleaning tasks. In addition, sustainability will become an increasingly important trend, with Romanian consumers preferring polishes made from natural ingredients or which have a relatively low impact on the environment.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Romania?
- Which are the leading brands in Polishes in Romania?
- How are products distributed in Polishes in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Romania - Category analysis
KEY DATA FINDINGS
Volume sales in decline
Continuous challenges for polishes
Modern retailers account for largest proportion of polishes sales
Declining demand for polishes
Surface care will remain the main competition for polishes
Eco-friendlier polishes expected to become more widely available
Home Care in Romania - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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