PROSPECTS AND OPPORTUNITIES
Preference for low maintenance material to put negative pressure on growth
Retail volume and value sales of polishes in the Netherlands are expected to decline further as consumers continue to prioritise convenience and time-saving solutions. Increasing use of low-maintenance materials, such as synthetic floors, leather substitutes, and engineered furniture, will diminish the need for polishing products.
Consumers will shift towards buying polishes online
As polishes become less relevant for the average consumer, supermarkets and general retailers will likely reduce their shelf space for these products. Instead, polishes will increasingly be found in specialist stores, such as hardware shops or hobby stores, where consumers seek advice on care and maintenance.
Specialist products likely to drive growth
While the overall demand for polishes will continue to shrink, specialist polishes for specific tasks will likely drive the limited growth in the category. Consumers who remain interested in polishes are increasingly opting for premium, high-quality products that address specific needs—such as shoe polish for delicate leather, or metal polish for particular finishes.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Netherlands?
- Which are the leading brands in Polishes in Netherlands?
- How are products distributed in Polishes in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in the Netherlands - Category analysis
KEY DATA FINDINGS
Shoe polish demand weakens amid changing lifestyles
Furniture polish sales suppressed by low furniture sales
Demand for convenience leads to buying more maintenance services
Preference for low maintenance material to put negative pressure on growth
Consumers will shift towards buying polishes online
Specialist products likely to drive growth
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DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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