PROSPECTS AND OPPORTUNITIES
Metal polish set to regain growth momentum
Although shoe polish is set to maintain its position as a key growth driver of the category over the forecast period, with sales set to notably improve as consumers start to spend greater time back in the office environment and meetings, metal polish is expected to regain momentum following a weak performance in 2024. This shift is attributed to the rising consumer interest in premium and luxurious furniture, particularly metal furniture, along with metal kitchen appliances.
Growing demand for premium furniture polish
As disposable incomes in the United Arab Emirates rise, there will be increasing demand for luxury furniture, leading to a surge in the need for premium furniture care products such as high-end polishes. Consumers will seek specialised products that not only protect but also enhance the appearance of their furniture, ensuring its longevity.
Multifunctional polishes set to gain popularity amid changing consumer preferences
As consumers continue to look for cost-effective and convenient solutions, the demand for multifunctional polishes is expected to grow. These products, which combine the functions of several types of polish (floor, furniture, metal), are gaining popularity as they offer value for money and reduce the need for multiple specialised products.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in United Arab Emirates?
- Which are the leading brands in Polishes in United Arab Emirates?
- How are products distributed in Polishes in United Arab Emirates?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Slow performance amid inflation, with polishes viewed as non-essential purchase
Growth of specialised polishes as demand for luxury goods expands
Shoe polish struggles amid casualisation trend
Metal polish set to regain growth momentum
Growing demand for premium furniture polish
Multifunctional polishes set to gain popularity amid changing consumer preferences
Home Care in the United Arab Emirates - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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