PROSPECTS AND OPPORTUNITIES
Continued stagnation expected
Polishes will register a further decline in retail volume and value (constant 2024 prices) sales in Lithuania over the forecast period. Such offerings are becoming less popular with consumers, and as a result global shoe polish manufacturers will focus on more profitable home care products.
Erdal is poised to make further gains as shoe polish market contracts
Erdal, produced by Werner & Mertz GmbH, is emerging as a strong competitor in the shoe polish market. The brand is gaining shelf space in major retailers like Maxima, largely due to the strong market presence of its sister brand, Frosch, which is well-established in dishwashing, laundry, and surface care.
Furniture and metal polishes will remain niche
Other polishes, such as furniture and metal polish, will remain niche in Lithuania. Product availability is very low, with major retailer Maxima offering only one furniture polish option, Emsal, from Werner & Mertz GmbH.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Lithuania?
- Which are the leading brands in Polishes in Lithuania?
- How are products distributed in Polishes in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Lithuania - Category analysis
KEY DATA FINDINGS
Polishes continue to decline as consumers opt for simpler cleaning solutions
Waning demand for shoe polish
Increase in sales through footwear specialists
Continued stagnation expected
Erdal is poised to make further gains as shoe polish market contracts
Furniture and metal polishes will remain niche
Home Care in Lithuania - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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