PROSPECTS AND OPPORTUNITIES
Growth ahead, with shoe polish set to recover
Across the forecast period, polishes is set to record growth in both volume and current value terms. Positive growth will be supported by an improved economy, inflation stabilisation and strengthened consumer confidence.
Innovation likely to play role in category development
Over the forecast period, new product development is likely to exert a notable influence on the development of the polishes category. Manufacturers are set to develop polishes with improved performance, ease of use, or specialised applications to attract more customers.
E-commerce set to see continued development
E-commerce is expected to continue developing in the forecast period, with more consumers likely to go online to buy a range of home care products, including polishes. A wider availability of products, as well as the competitive prices offered through e-commerce, is likely to attract consumers in the future.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Poland?
- Which are the leading brands in Polishes in Poland?
- How are products distributed in Polishes in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Poland - Category analysis
KEY DATA FINDINGS
Slight growth amidst ongoing challenges
Growing influence of sustainability
SC Johnson remains the largest player
Growth ahead, with shoe polish set to recover
Innovation likely to play role in category development
E-commerce set to see continued development
Home Care in Poland - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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