PROSPECTS AND OPPORTUNITIES
Small local grocers will remain the dominant distribution channel
Retail constant value sales of polishes will continue to expand at a robust rate during the forecast period, with shoe polish remaining the main driver. Modern trade channels, such as supermarkets, have positioned themselves to cater to higher-income consumers who seek modern and specialised home care products.
Casualisation trend in footwear will deepen
The burgeoning preference among local consumers for sneakers and other types of footwear that do not need to be polished will limit demand growth for shoe polish. Furthermore, the core consumer base for traditional shoe polish, primarily comprising elementary, secondary, and high school students in Cameroon, is also experiencing a paradigm shift.
Popularity of contemporary wooden furniture to boost demand for furniture polish
Apart from shoe polish, furniture polish will be the only category in polishes to see vibrant demand growth during the forecast period, propelled by a burgeoning trend for contemporary wooden furniture within the homes of middle- and high-income consumers. Whether crafted by local artisans or imported from afar, a discerning clientele in urban centres, encompassing the middle and high-income strata, has ardently embraced the chic and contemporary aesthetic in their quest for heightened elegance and aesthetic allure.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Cameroon?
- Which are the leading brands in Polishes in Cameroon?
- How are products distributed in Polishes in Cameroon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Cameroon - Category analysis
KEY DATA FINDINGS
Shoe polish dominates, but retail volume sales remain limited
Private label drives growth in furniture polish
Demand for floor polish remains negligible
Small local grocers will remain the dominant distribution channel
Casualisation trend in footwear will deepen
Popularity of contemporary wooden furniture to boost demand for furniture polish
Home Care in Cameroon - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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