PROSPECTS AND OPPORTUNITIES
Home construction trends will not be favourable to development of floor polishes
During the forecast period, construction trends in the Dominican Republic will impact demand for floor polish, with wood, granite, and other high-maintenance materials seeing less frequent use. While the housing construction sector is poised for growth, it faces challenges such as high interest rates and rising costs of materials like cement and steel, which have led to the development of smaller, more compact housing units following minimalist design trends.
Changing furniture preferences to impact polish sales
Young Dominicans increasingly follow global trends in furniture design, favouring simple, low-maintenance materials. Retail chains like IKEA, which offer minimalist melamine furniture that requires only basic cleaning with multi-purpose surface care products, align well with these preferences.
Shoe polish brands will show higher level of specialisation to cater to changing consumer preferences
While the Dominican shoe polish market has traditionally catered to dark shoes, there is a growing variety of options for different materials and shades. Younger Dominicans increasingly favour lighter-coloured footwear, prompting brands like Búfalo to expand their offerings with polishes designed for casual shoes made of canvas, suede, and even specialised products for maintaining white sneakers.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Dominican Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Dominican Republic?
- Which are the leading brands in Polishes in Dominican Republic?
- How are products distributed in Polishes in Dominican Republic?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Dominican Republic - Category analysis
KEY DATA FINDINGS
Floor polishes stagnate in face of growing range of surface care options
Búfalo strengthens its position as leading polish specialist
School dress codes ensure continued demand for shoe polish
Home construction trends will not be favourable to development of floor polishes
Changing furniture preferences to impact polish sales
Shoe polish brands will show higher level of specialisation to cater to changing consumer preferences
Home Care in Dominican Republic - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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