PROSPECTS AND OPPORTUNITIES
Overall demand for polishes set to marginally improve
Economic recovery and greater stability of the local currency will help to lower the inflation rate in Egypt, allowing consumers to adapt and resume spending on less essential products such as the furniture polishes. Retail volume growth of polishes is expected to remain marginal, due to the discretionary nature of many of these products, with shoe polish set to remain the stronger performer.
E-commerce is expected to make limited contribution to sales of polishes
Shoe polishes are readily available at most grocery stores and supermarkets, and there are rarely any promotions or discounts as they are already affordable. Thus, e-commerce has no advantage over stores to attract consumers.
Floor polish to be slowly replaced by wash and wax floor cleaners
Demand for floor polish is expected to see further retail volume sales decline in 2024, before gradually growing over the remainder of the forecast period, but demand will remain weak overall. Tiles are highly popular flooring options in Egyptian households and consumers will look for specific solutions to clean these.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Egypt?
- Which are the leading brands in Polishes in Egypt?
- How are products distributed in Polishes in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Egypt - Category analysis
KEY DATA FINDINGS
Households have lower need for floor polishes
Weaker demand for furniture polish
Shoe polish maintains growth due to its essential status
Overall demand for polishes set to marginally improve
E-commerce is expected to make limited contribution to sales of polishes
Floor polish to be slowly replaced by wash and wax floor cleaners
Home Care in Egypt - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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