PROSPECTS AND OPPORTUNITIES
Changing consumption patterns threaten future of Peruvian polishes market
Shifting lifestyle trends are posing significant challenges for the Peruvian polishes market. Housing trends play a key role, as rising property and rental costs lead consumers to move into smaller living spaces that require fewer cleaning supplies.
Liquids formats will drive innovation in shoe polishes
A key trend emerging in Peru’s shoe polish category is the increasing adoption of liquid formats over traditional paste and cream options. This shift reflects how competitors - led by the Santiago portfolio (IQMEH SAC) - are prioritising value growth by promoting formats that offer greater practicality and ease of application.
Innovative formats and value-added promotions will be key strategies for success
Moving forward, the increasingly competitive polishes landscape will demand a strategic approach from competitors. Innovation in product formats could open new opportunities, although the 300ml doypack remains the dominant format for consumption.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Peru?
- Which are the leading brands in Polishes in Peru?
- How are products distributed in Polishes in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Peru - Category analysis
KEY DATA FINDINGS
Flat performance amid changing consumer priorities
Shoe polish registers decline in demand due to changing fashion trends
Alicorp SAA solidifies leadership in Peru’s polishes market through competitive pricing
Changing consumption patterns threaten future of Peruvian polishes market
Liquids formats will drive innovation in shoe polishes
Innovative formats and value-added promotions will be key strategies for success
Home Care in Peru - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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