PROSPECTS AND OPPORTUNITIES
The shift from polishes to wipes as part of home maintenance
The outlook for polishes is marginally more positive over the forecast period, although overall demand will remain significantly lower than pre-pandemic levels, due to the prevalence of modern floors and furniture that require minimal maintenance. Unlike traditional wooden surfaces that need regular polishing, the new materials used in contemporary flooring and furniture can simply be wiped clean.
The niche demand for metal polish
Metal polish represents a relatively small area of the category in Chile and is only expected to remain relevant to a specific segment of consumers over the forecast period. It is primarily used for polishing items such as appliances, faucets, and washbasins.
Despite changing work trends, demand for shoe polish is set to improve
Following the emergence of COVID-19 and home seclusion, demand for shoe polish in Chile notably declined. Post-pandemic, the increasing popularity of casual footwear and hybrid working arrangements means that some consumers no longer view formal footwear, such as leather shoes that require polishing, as essential, especially as they can wipe clean alternatives such as sneakers.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Chile?
- Which are the leading brands in Polishes in Chile?
- How are products distributed in Polishes in Chile?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Chile - Category analysis
KEY DATA FINDINGS
Polishes maintains declining trajectory in Chile
The long-term effects of improper use of floor polish
The stagnation of polishes amid rising costs
The shift from polishes to wipes as part of home maintenance
The niche demand for metal polish
Despite changing work trends, demand for shoe polish is set to improve
Home Care in Chile - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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