PROSPECTS AND OPPORTUNITIES
Economic and availability issues to restrict growth potential
Positive retail volume and value (constant 2024 prices) CAGRs are projected for polishes over the forecast period. However, persistent economic challenges are likely to continue to moderate growth potential across categories.
Preference for tiled floors to hit floor polish while high prices limit the uptake of furniture and metal polishes
The demand for floor polish is set to remain undermined by the wide preference for tiled over wooden floors in Moroccan homes. Meanwhile, the use of furniture polish and metal polish is set to remain the preserve of affluent households, which wish to keep their more expensive furniture in the best condition and are willing and able to buy high-priced specialised products.
Surface care threatens the use of polishes
Surface care is predicted to remain a threat, especially as investments in the marketing and advertising of such products are higher than for polishes. Smaller marketing budgets, particularly among local manufacturers of polishes, are likely to limit awareness of brands, products and uses.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Morocco?
- Which are the leading brands in Polishes in Morocco?
- How are products distributed in Polishes in Morocco?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Morocco - Category analysis
KEY DATA FINDINGS
Non-essential perception limits spending on polishes
Smart leverages wide offer and price points to win over consumers of shoe polish
Limited consumer bases for metal and furniture polishes
Economic and availability issues to restrict growth potential
Preference for tiled floors to hit floor polish while high prices limit the uptake of furniture and metal polishes
Surface care threatens the use of polishes
Home Care in Morocco - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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