PROSPECTS AND OPPORTUNITIES
Current value growth set to remain reasonably robust despite sluggish demand
While polishes retail volume sales are projected to rise over the forecast period, growth looks set to be modest. Demand will continue to be subdued by changing fashion and interior design preferences, in that Macedonians are increasingly inclined to choose footwear, furniture, flooring and other household fixtures that do not require polishing.
Furniture and floor polish will continue to grow fastest in volume and value terms
Furniture polish and floor polish are expected to remain the fastest developing polishes categories in retail volume and current value terms over the forecast period. Both look set to profit from further growth in the construction of new homes, offices and other kinds of buildings as economic conditions in North Macedonia continue to improve.
Dominance of multinationals unlikely to be challenged
With poor growth prospects expected to deter new entrants and limit investment in new product development by existing players, the competitive landscape in polishes is unlikely to change significantly over the forecast period. Multinationals will continue to dominate, with the combined value share of top two manufacturers Werner & Mertz GmbH and SC Johnson & Son Inc predicted to remain much larger than that held by the rest of the field.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in North Macedonia?
- Which are the leading brands in Polishes in North Macedonia?
- How are products distributed in Polishes in North Macedonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in North Macedonia - Category analysis
KEY DATA FINDINGS
Volume sales grow as inflation eases but long-term trends limit demand
Furniture polish and floor polish are the best performing categories
Use of shoe polish continues to fall as footwear preferences change
Current value growth set to remain reasonably robust despite sluggish demand
Furniture and floor polish will continue to grow fastest in volume and value terms
Dominance of multinationals unlikely to be challenged
Home Care in North Macedonia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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