PROSPECTS AND OPPORTUNITIES
Restricted consumer spending will put pressure on demand for polishes
In the forecast period, polishes in South Africa is expected to maintain the trends seen in the review period, with continued retail current value growth, along with retail volume decline. Overall demand for polishes is set to decline due to restricted discretionary spending.
Corporate culture and dress codes will increasingly move away from formal wear
Shoe polish is expected to register a low negative retail volume CAGR in the forecast period. Demand for shoe polish is expected to continue being driven mainly by school children and uniformed employees.
Opportunity for share gain through bulk packaging
With high inflation rates, local consumers have become more interested in getting better value for money. One aspect of this has been an increase in bulk purchasing, with players offering larger pack sizes to capitalise on this, and this trend is likely to continue as budgets remain stretched.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in South Africa?
- Which are the leading brands in Polishes in South Africa?
- How are products distributed in Polishes in South Africa?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in South Africa - Category analysis
KEY DATA FINDINGS
Demand for polishes is suppressed by low consumer affordability
School children keep demand for shoe polishes stable
Mr Min and Kiwi dominate furniture polish and shoe polish respectively
Restricted consumer spending will put pressure on demand for polishes
Corporate culture and dress codes will increasingly move away from formal wear
Opportunity for share gain through bulk packaging
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2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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