PROSPECTS AND OPPORTUNITIES
Shoe polish unlikely to bounce back despite signs of some positive trends
At a time when job security is seen as important it is expected that some consumers will still want to look their best with a focus on formalwear in business environments. In Italy this implies wearing smart leather shoes when it comes to footwear.
Modern flooring requires less polishing
Demand for floor polish is projected to continue on a downward path over the forecast period with sales projected to decline both in value (at constant 2024 prices) and volume terms. Consumers are devoting less time to household chores, as they prefer to do something else that works better for their physical and mental wellbeing.
Furniture polish can improve look of older products
The economic and geopolitical situation is expected to play a role in informing consumer spending behaviour over the forecast period. Until there is greater stability most consumers will likely remain cautious about their spending on new products.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Italy?
- Which are the leading brands in Polishes in Italy?
- How are products distributed in Polishes in Italy?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Italy - Category analysis
KEY DATA FINDINGS
Modern surfaces need less polishing
E-commerce and drugstores benefit from offering a broader range of products
Leather polishes get more appreciation at specialists’ retailers stores
Shoe polish unlikely to bounce back despite signs of some positive trends
Modern flooring requires less polishing
Furniture polish can improve look of older products
Home Care in Italy - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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