PROSPECTS AND OPPORTUNITIES
Declining leather shoe usage prompts need for category reinvention
With sneakers and athleisure footwear becoming the default choice for younger consumers, especially in urban centres and academic settings, the relevance of traditional leather shoe polish is steadily declining. For legacy brands in this space, this shift represents both a challenge and an opportunity: to remain relevant, companies must explore adjacent categories such as sneaker care, including wipes, foams, and deodorising sprays.
Demand rises for multipurpose and value-enhanced polish products
Indian consumers are increasingly favouring products that deliver multiple benefits in one application. This trend is driving interest in polishes that offer shine, protection, dust resistance, and a pleasant fragrance–across various surfaces including wood, metal, and ceramics.
Private label and eco-friendly offerings present disruptive potential
Retailer-owned brands are expanding into the polish segment, particularly in the floor and furniture care categories, offering cost-effective alternatives that appeal to value-conscious shoppers. These private label brands, often sold through modern trade and e-commerce platforms, are gradually eroding the market share of traditional branded players.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in India?
- Which are the leading brands in Polishes in India?
- How are products distributed in Polishes in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in India - Category analysis
KEY DATA FINDINGS
Steady growth continues as evolving lifestyles reshape usage patterns
Reckitt Benckiser leads with heritage brands amid limited innovation
Traditional retail channels continue to dominate category sales
Declining leather shoe usage prompts need for category reinvention
Demand rises for multipurpose and value-enhanced polish products
Private label and eco-friendly offerings present disruptive potential
Home Care in India - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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