PROSPECTS AND OPPORTUNITIES
Polishes set to struggle over forecast period
The polishes category in Indonesia is expected to see only. marginal growth in terms of volume sales during the forecast period, with declines projected for furniture polish throughout the next five years and for shoe polish early on.
Sales in metal polish to drive overall volume growth
Volume sales in metal polish are expected to pick up over the coming years, with the segment expected to see slightly stronger growth, albeit modest rather than robust. A key driver of growth is the resurgence in the use of vehicles - mainly cars and motorcycles - which has led to higher demand for metal polishes designed to maintain and shine uncoated metals like stainless steel and chrome.
Leading players assured of continued dominance while expanding e-commerce should support growth
During the forecast period, global giants in the polishes category will likely maintain their dominance in Indonesia, facing minimal competition from local brands. SC Johnson & Son is projected to continue leading the furniture and shoe polish segments with its well-established brands like Pledge and Kiwi, which have long been trusted by consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Indonesia?
- Which are the leading brands in Polishes in Indonesia?
- How are products distributed in Polishes in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Indonesia - Category analysis
KEY DATA FINDINGS
Low activity seen in polishes in 2024
SC Johnson & Son maintains clear leadership with Kiwi brand
Low levels of innovation and lack of investment in marketing curb growth
Polishes set to struggle over forecast period
Sales in metal polish to drive overall volume growth
Leading players assured of continued dominance while expanding e-commerce should support growth
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DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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