PROSPECTS AND OPPORTUNITIES
Uncertain future for polishes
There is a noticeable decline in consumer interest in traditional polishes. An example of this is within floor polish, where floor waxing is in decline, with flooring trends shifting towards lower maintenance options.
Leveraging social media to boost sales
Social media platforms have become integral for brands seeking to increase visibility and engage with consumers. Leveraging platforms such as Instagram, TikTok, and YouTube enables companies to effectively showcase their products through visually compelling DIY tutorials.
Little innovation as other more flexible cleaning products gain value share
Polishes are becoming less popular in Ecuador, and also globally, and as a result there will be little innovation and the global players that manufacture polishes will instead focus on more profitable home care products. Also, consumers will tend to choose cleaning alternatives including multi-purpose cleaners, as they are more affordable and convenient.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Ecuador?
- Which are the leading brands in Polishes in Ecuador?
- How are products distributed in Polishes in Ecuador?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Ecuador - Category analysis
KEY DATA FINDINGS
Muted picture in 2024
Significant fall in volume sales for shoe polish
Limited offering of private label
Uncertain future for polishes
Leveraging social media to boost sales
Little innovation as other more flexible cleaning products gain value share
Home Care in Ecuador - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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