Competitive Landscape
Leading Brands Maintain Dominance through Strong Distribution
The polishes market in Tunisia is highly concentrated, with the top three companies holding a significant share in 2025. Comptoir Maghrébin de Commerce (CMC) led the market with a share of 30%, followed by Technowax Srl with 26%, and Maxula Distribution with 15%.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Tunisia?
- Which are the leading brands in Polishes in Tunisia?
- How are products distributed in Polishes in Tunisia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Tunisia - Category analysis
Key Data Insights
Polishes Market Grows with Shoe Polish Leading Value Sales
Polishes Market Grows with Shoe Polish Leading Value Sales
Innovative Formats and E-Commerce Drive Market Expansion
Consumers to Invest in Specialised Polishes
Shoe Polish to Remain Dominant as Other Categories Grow
Innovative Formats and E-Commerce to Drive Market Expansion
Leading Brands Maintain Dominance through Strong Distribution
Supermarkets Lead Polish Sales with Strong Product Availability
Retail E-Commerce Gains Traction
Home Care in Tunisia - Industry Overview
Healthy Value Growth Amidst Evolving Market Landscape
Key Data Insights
Healthy Value Growth Amidst Evolving Market Landscape
Laundry Care Dominates Market, Home Insecticides Shows Dynamic Growth
Mood-Boosting Ingredients Drive Market
Affordable Products to Gain Traction among Consumers
Laundry Care to Maintain Dominance Driven by Premiumisation
Private Label Products Expected to Shape Future Trends
Henkel Tunisien and Sah Maintain Market Lead through Strong Distribution
Grocery Retailers Dominate Home Care Sales
Retail E-Commerce Remains Niche but Growing
Country Reports Disclaimer
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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