PROSPECTS AND OPPORTUNITIES
Floor polishes face promising outlook
Floor polishes is expected to perform well over the forecast period driven by rising awareness and the overall increase in upper income consumers seeking specialised home care products. In addition, the significant surge in guesthouses in Tunisia’s rural areas, which often feature wood and marble flooring, will drive sales of floor polishes.
Rising average unit prices to support value growth
The average unit price of polishes is set to increase over the forecast period, due to the anticipated increase in raw material costs, inflation and the devaluation of the Tunisian Dinar compared to other currencies. Consumers that use polishes are typically more willing to invest in higher-quality polishes to ensure that their items are well taken care of.
Growing interest among international players
International manufacturers will continue to dominate sales of polishes in Tunisia over the forecast period. Overall, Tunisian consumers are increasingly willing to invest in international polishes brands that they deem to offer higher quality and benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Tunisia?
- Which are the leading brands in Polishes in Tunisia?
- How are products distributed in Polishes in Tunisia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Tunisia - Category analysis
KEY DATA FINDINGS
Shoe polish remains the biggest category with an absence of local players
Furniture polish shows good performance despite the lack of promotion
Modern grocery retailers lead in distribution
Floor polishes face promising outlook
Rising average unit prices to support value growth
Growing interest among international players
Home Care in Tunisia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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